At last years “Future of Webapps“, Ryan Carson of Carson Systems outlined how they wrote a web app for < 20k. I’ve had an idea kicking around for a few weeks now, and I’ve decided that I’m going to have a go at turning it into a real business. I have wife, 2 kids, a dog and a huge mortgage, so quitting the day job is not an option, but I think by doing the work myself, and calling in a few favours (with rewards down the line obviously) I can get my idea up and running for under £2k
What do we think our costs will be over the 1st year of business? I’m a web developer by day, so I’ll be doing all the development myself. Vicky has a marketing degree so willlook after that area. I’m a big fan of the simple approach, much like 37Signals or Carson Systems apps, so there’s no need to hire a fancy marketing agency.
We will need to hire a designer, but I’m undecided wether to offer a share of the company, or cash to the guy we hire. Initially I was planning on offering quite a sizable chunk of the company to the designer, but when I created the wireframe for the app, I realised just how few pages there are, and the simplicity of each of them, so now I’m leaning towards offering cash.
So here is a breakdown of my initial estimates of costs for the 1st 12 months :
| Cost | Estimate |
|---|---|
| Coding | £0 |
| Copy | £0 |
| Design | £500 |
| Hosting | £1000 |
| Incorporation | £20 |
| Trademark Application | £200 |
| Total | £1720 |
These are just my estimates, based on research on the Internet. It doesn’t include transaction fees charged by the PSP we end up choosing, nor does it include Corporation Tax or PAYE etc.





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